Athletique is a project/brand focusing on creating products heavily inspired by sporting ethics and aesthetics from years gone by. The influences are drawn from both American and English sides of history; worn and faded fabrics, hand finished and bespoke garments, team nicknames, scores, athletes and other things you don’t ever forget.
The aesthetic half of inspiration behind Athletique is interesting in itself, but in a world saturated by being number one, being ‘golden’, ‘diamond’ and ‘the best’, it’s more normal for us to relate to the ones who aren’t on top - especially as an English brand.
There is always magic to being the underdog, there is still an emotional rollercoaster to ride for the runners-up, and there is still pride to be found in a well-fought defeat; expect a natural lean towards themes of this kind.